Alan Hoffman

Alan Hoffman (Doctor of Business Admin., Indiana University, 1982) is Professor of Management at Bentley University. He served as MBA Program Director at Bentley from 2006-2010, served as Visiting Professor of Strategic Management in the OneMBA Program at the Rotterdam School of Management at Erasmus University, the Netherlands and is currently on the Advisory Board of The New England College of Business and Finance. His major areas of interest include strategic management, global strategy, investment management and technology. Dr. Hoffman is co-author of Strategic Management and Business Policy, Globalization, Innovation and Sustainability, 14th edition (Prentice-Hall/Pearson) and The Strategic Management Casebook and Skill Builder textbook. Publications have appeared in the Academy of Management Journal, Human Relations, the Journal of Business Ethics, the Journal of Business Research, and Business Horizons. He has authored forty strategic management cases including: Harley Davidson, Inc., The Boston YWCA, Ryka, Inc., Liz Claiborne, Ben & Jerry’s, NTN Systems, Cognex, Cisco Systems, Sun Micosystems, Palm, Inc., Handspring, Ebay, AOL/Time Warner, Apple Computer, Wynn Resorts, Tivo, Intuitive Surgical, Whole Foods Market, and TomTom Inc., Amazon, GE, Delta Airlines, Netflix, Target, Sonic Restaurants and Uber.