Strategy For Creative Business

BUS201-01

An introduction to the intersection of business, art and design. The purpose of this course is to give students a fundamental understanding of how businesses analyze and respond to competitive market dynamics, with an emphasis on the creative economy. Through case studies, market simulations, guest speakers, and discussion of current events we explore the ways that individuals and organizations strategically use creativity as a source of competitive advantage, and discuss current ethical challenges in the business environment.