Most CE classes continue to be Remote (online). For On Campus and Hybrid classes please read about MassArt COVID Safety Requirements.


Start Date



6:30pm–See Special Schedule



End Date


Meeting Day

Thursdays and Saturdays



A creative concept enables a design to communicates ideas in a unique and memorable way that resonates emotionally with the user or viewer. In the concepting process, the designer takes a deep dive into the subject matter to develop a unifying idea that drives design decisions and sparks a distinctive and engaging approach to the project’s visual form. Learn concepting techniques and creatively explore, using a variety of methods and materials, a subject of personal interest.
Prerequisites: CDGD-203 Foundations of Graphic Design, or by permission of the instructor.


Thurs 9/8–10/20 + Sat 10/1, 10/8, 10/15
Thurs 9/8, 9/22, 10/6, 10/13, 10/20: 6:30–10 pm
Thurs 9/15, 9/29: 6:30–8:30 pm
Sat 10/1: 9:30–3:30 pm
Sat 10/8, 10/15: 9:30–12:30 pm

This class is now in progress.

Teresita Olson is a freelance designer, founder and owner of Teresita Olson Design, LLC in Boston, a graphic design studio specializing in brand strategy, identity system design, and illustration. She received a BS from Rutgers University, an MBA from Carnegie Mellon University and a Certificate in Graphic Design from Massachusetts College of Art and Design.