Most CE classes continue to be Remote (online). For On Campus and Hybrid classes please read about MassArt COVID Safety Requirements.


Start Date



Tuesdays and Thursdays, 6-10pm; Saturdays, 9am-4pm–



End Date


Meeting Day

Tuesdays, Thursdays, Saturdays



This online course features the following types of interaction:

  • Live meetings
  • Live critiques
A creative concept enables a design to communicates ideas in a unique and memorable way that resonates emotionally with the user or viewer. In the concepting process, the designer takes a deep dive into the subject matter to develop a unifying idea that drives design decisions and sparks a distinctive and engaging approach to the project’s visual form. Learn concepting techniques and creatively explore, using a variety of methods and materials, a subject of personal interest.
Prerequisites: CDGD-203 Foundations of Graphic Design, or by permission of the instructor.

This class meets online using the Zoom platform.

Schedule details:

Tuesdays and Thursdays, 6-10pm, January 3, 5, 10, 12
Saturdays, 9am-4pm, January 6, 14

This class has ended.

Teresita Olson is a freelance designer, founder and owner of Teresita Olson Design, LLC in Boston, a graphic design studio specializing in brand strategy, identity system design, and illustration. She received a BS from Rutgers University, an MBA from Carnegie Mellon University and a Certificate in Graphic Design from Massachusetts College of Art and Design.