Entrepreneurship and Creative Business
Mondays and Wednesdays
This online course features the following types of interaction:
- Live meetings
- Live critiques
Students will learn basic principles of business and entrepreneurship and create a business plan for their own creative entrepreneurial ventures. Tools used for marketing, finance and strategic planning will be explored. Lectures will include case studies on the strategies being employed by both established players and newer startups. The class will focus on various examples of entrepreneurship and students are invited to create business plans for a variety of industries.
Heatherjean MacNeil is a serial entrepreneur. As Co-founder of the Babson WIN (Women Innovating Now) Lab, she built a venture accelerator program that supports women founders to launch and scale high-impact ventures in both Boston and Miami. Prior to launching the WIN Lab, she founded a women’s ethical fashion company, Proxy Apparel, where she built global partnerships with … Read more