Fall 2020 continuing education classes are being taught remotely. Studio classes have live remote meetings. Basic requirements to take a class are an internet connection, computer, and an internet linked camera (like a cell phone). Most classes will be hosted through Zoom or MassArt Moonami. For specific course requirements, contact the CE office at ce@massart.edu or your instructor. Fall classes are still being added--check again soon.

Digital Marketing for Creative Business

NC574-01

Start Date

10/28

Time

6:30pm–9:30pm

Format

Remote

End Date

11/18

Meeting Day

Wednesdays

Credits

0

This online course features the following types of interaction:

  • Live meetings

This course will explore the strategies and tactics that creative business owners use to grow their online audiences and drive sales. Students can expect to gain an understanding of how to formulate a content strategy, optimize conversion funnels, deploy email and social media marketing, and identify strategic partners.

Sarah Dudek is an advertising art director and creative entrepreneur with ten years experience crafting and refining brand stories for a variety of clients, including Chevrolet, FAGE Greek Yogurt, American Greetings, and Hyatt Hotels. She is passionate about creating relatable brand guidelines and experiences that advance the mission of her clients. Recently, Sarah has shifted her focus to launching her own … Read more