An introduction to the world of Advertising. Students will explore the role of the art director and will develop skills in creative concepting, strategy, art direction, and writing all based on a “Big Idea” approach. The course will result in a collection of original campaigns across all industry mediums, that are conceptual, unexpected, and persuasive. Prerequisites: Working knowledge of Photoshop, Illustrator, InDesign.
Joe Krikava is an Associate Creative Director at Small Army, an advertising agency in Boston. Prior to that, he spent time working at Arnold Worldwide, Digitas, and Brand Content developing award winning campaigns for a wide range of clients including: Titleist Golf, McDonalds, Bank of America, Boston Medical Center, ’47 Brand, Jeremiah Weed, Baileys Coffee … Read more