As of Monday, March 23, all classes will be taught remotely through the end of the semester. Read the full update. Summer 2020 online classes are now available for registration. We will be adding more regularly, so keep checking for updates. It is our hope to have the entire Summer 2020 class schedule available for registration in early to mid April.

Advertising Design

CDGD414-01

Start Date

09/04

Time

6pm–10pm

Room

Tower 605

End Date

12/11

Meeting Day

Wednesdays

Credits

3

An introduction to the world of Advertising. Students will explore the role of the art director and will develop skills in creative concepting, strategy, art direction, and writing all based on a “Big Idea” approach. The course will result in a collection of original campaigns across all industry mediums, that are conceptual, unexpected, and persuasive. Prerequisites: Working knowledge of Photoshop, Illustrator, InDesign.

This class has ended.

Joe Krikava is an Associate Creative Director at Small Army, an advertising agency in Boston. Prior to that, he spent time working at Arnold Worldwide, Digitas, and Brand Content developing award winning campaigns for a wide range of clients including: Titleist Golf, McDonalds, Bank of America, Boston Medical Center, ’47 Brand, Jeremiah Weed, Baileys Coffee … Read more